Wellness Mama — a popular online destination for DIY personal care recipes and natural beauty tips — is now a legit beauty company. 

Katie Wells is the ‘Wellness Mama,’ and a mom of six, who has now launched her own personal care line, Wellnesse. 

Wells founded Wellness Mama along with her husband and business partner, Seth Spears. The website’s community of fans also follow Wells’ podcast, which has more than 50 million downloads.  

Answering the demand of the health and wellness community’s desire for real products with real ingredients, Wellnesse is cruelty-free, GMO-free, and paraben-free.

The line of high-quality, all-natural, and clean personal care products is based on the DIY creations that Wells has been making in her kitchen for years.

Wells comments, “It’s tough to find high-quality products that work as well as ‘regular’ alternatives. People aren’t willing to sacrifice efficacy to use a natural option. We set out to create products that work while maintaining safety and clean ingredients.”

The first products in the Wellnesse product line include Whitening Toothpaste; Cleansing Shampoo and Smoothing Shampoo for All Hair Types; Nourishing Conditioner and Enriching Conditioner for Wavy, Curly Hair.

It is on track and set to launch January 2020.